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Research papers

Standing on the shoulders of giants

Recognising innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilising machine's and human's individual strengths....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel, Volker Bilgram, Signe Worning Løgstrup Jensen
Company: HYVE
November 11, 2018
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Citation

Marchuk, Biel, Bilgram and Worning Løgstrup Jensen (2018a, November 11). Standing on the shoulders of giants. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standing-on-the-shoulders-of-giants-9485


Research papers

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
November 18, 2014
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Citation

Bilgram, Stadler and Stahl (2014a, November 18). (Con-)figure it out!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-con--figure-it-out-


Videos

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
June 15, 2014
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Citation

Bilgram, Stadler and Stahl (2014a, June 15). (Con-)figure it out!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-con--figure-it-out--8152


Research papers

The BMW Group co-creation lab

Co-creation platforms as a new instrument to permanently innovate with end consumers are introduced in this presentation, shedding light on the potential benefits of such platforms for both consumers and companies. How the platform facilitates the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Companies: HYVE, BMW Group
November 16, 2010
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Citation

Wiegandt, Jawecki and Bilgram (2010a, November 16). The BMW Group co-creation lab. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-bmw-group-co-creation-lab


Research papers

How to be successful in co-creation research?

Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Volker Bilgram, Johann Füller, Birgit Rieder
October 29, 2009
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Citation

Bilgram, Füller and Rieder (2009a, October 29). How to be successful in co-creation research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-be-successful-in-co-creation-research-